What are do follow and No Follow Links in SEO?

In this article, I have discussed do-follow and no-follow links. These are very important basics in SEO ( Search Engine Optimization ).

Do follow and No Follow Links in SEO


Do follow and No Follow Links

Let, you are linking out to a company because they paid you for the job. But you don't want to give them link juice that helps their Google rankings, cause that is frowned upon. What should you do? 

There are two types of links
  1. Do-follow Links
  2. No-follow Links

Do-follow Links

A do-follow link is telling search engines hey I am linking to this site because I want to, pass link juice and have this site rank higher. 

Read about Google sandbox.

No-follow Links

The no-follow link is telling search engines hey I am linking to this site, I don't want you guys to help this site rank higher. And that's usually because they paid you, or it's an affiliate link, or there's something that's maybe like sketchy about the site. 

Let's say you wrote a blog post on how someone's doing something terrible, and yes know, they shouldn't exist, you could no-follow that link. In general, usually don't link out to sites with a no-follow. It's mainly used for advertising and also in blog comments. 

So, user-generated content, like all the blog comments or any website out there, is usually no-followed. WordPress does this by default because they don't want marketers to go in, write tones of spammy comments, and get links. 

And all the search engines want you to no-follow links that can be easily manipulated. For example, if anyone is promoting an affiliate offer, and that company has thousands of affiliates like him, Google wants you to no-follow those links because if you don't no-follow them, that site can unfairly rank higher. 

So, in general, when someone's paying you or you're making money by linking out somewhere, like an affiliate link or advertisement, you want to use a no-follow. 

When you decide who you want to link to because it's reputable, you're citing a source, and those cases even if you're linking to a competitor, because you know you're saying hey my competition did x, y, and z that was really cool, you want to make those links do-follow. 

These are the basic difference between no-follow and do-follow links. Just because a site has more do-follow links, it doesn't mean that website is gonna rank higher or just because a site has tons of no-follow links, it doesn't mean that is going to rank lower. 

There's a lot of other factors that determine website rankings. But, of course, the more do-follow links a website has, it's supposed to in theory help with rankings.

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