Know About Meta Description | On-page SEO

Here is discussed about Meta Description and it's Guidelines with example. Also know Why description is so important in on-page SEO from here.

Meta Description

Meta Description

This is also an essential component of onsite website optimization. The meta description contains the information which a search engine receives about a page it is considering to return as a search result. 

It is the HTML attribute that provides a concise explanation of the content of a webpage, explains the page displayed on the search result, and appears as the snippet of text which you usually see below the title in the search result. 

It is very important to put an appropriate and good description to tell the search engine about the page as well as engage maximum visitors to get into the page.

What are the description Guidelines?

  • Descriptions should be written with a marketing style of writing
  • The description length should be between 150 characters
  • Descriptions should include all targeted keywords for that page and should be unique for each page.
  • Meta Descriptions are placed in the code in the head section, but you can also place the same description in your footer area so that it's visible on the page also.

Meta description example

Usage : <meta name="DESCRIPTION" content="This page is about wrestling rhinos. It describes their best wrestling punches."></meta>

Here, "This page is about wrestling rhinos. It describes their best wrestling punches." will appear as a snippet below your click-able title, provided the incoming search terms are included in this description without over-stuffing.

Why Meta description is so important?

A description is highly important in achieving user click-through from Search Engine Result Pages (SERPs). 

These short paragraphs are employed to advertise content to searchers and let them know about the content of the given webpage with respect to their query what they put in the search engine. 

The Meta descriptions must use the keywords in an efficient and intelligent manner in order to compel the searcher to click on the site. 

The descriptions should be directly relevant to the content of the page and should contain content between 150-160 characters.

To increase the traffic of your business, you should add the keyword in the descriptions but never overload the descriptions with keywords. Doing so, the tags get penalized which affects the ranking.

Now read on some more on-page SEO factors.

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