In order to promote web pages on the internet via search engines, there are various On-Page SEO Factors performing on-page optimization of the websites.

These following factors will help you to understand the on-page SEO.

On-Page SEO Factors


On-Page SEO Factors

Keyword in Domain


Since SEO links to you by your domain name, you must put the keyword in the domain name so that your domain name gets optimized.

File Naming


File names should be relevant to the website you are optimizing. You need to put all the keywords in the URL. Also, ensure that you use dashes instead of underscores.

Title Tag


For selecting title tags, the following points should be deeply concerned

  • All the title tags should be relevant to the page.
  • The title of your site must be attractive to grab the attention of the users. It should also enhance the click-through rate of the site.
  • You shouldn't use duplicate title tags.
  • You must not leave your title tag blank.
  • Make sure you put keywords in your title but don't overburden it with maximum keywords.
  • Description Tag
  • The description tag acts as the snippet of text that search engines post from your page in any given search query. A good page description tag enhances the click-through rate of your page.
  • Body Copy/Text
  • The body of the webpage should be purely relevant to the title and the description tags. You should put the keywords in it and should keep the Proximity and Prominence factors in mind. The closer the key phrase is to the left, the better it is.

Designing factors

You must structure your page in a way that becomes search engine friendly and page size should not exceed 100KB. All important pages should be reachable from at least one static link. Avoid using inline CSS and always call .css and .js through separate files.

Development Factors

While doing on-page SEO, you should follow the markup standards suggested by the w3c. Try to remove junk codes like unnecessary comments as well as blank spaces. Restructuring pages with HTML code can give better results.

Content Optimization

While considering the content of the page, you should take proper care of it. Heading should come in heading styles using attractive fonts. Also, include different key-phrases in different subheadings within the document.

Robots.txt

You must be concerned about this important factor, robots.txt. If it is not properly structured, none of your web pages will be indexed by the search engine.

So, these are some basic On-Page SEO Factors I have discussed with you.