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Social Media Optimization | Types

Here is discussed about Social Media Optimization , types, and usefulness. In this era of internet search and e-marketing, Google is the mos...

Here is discussed about Social Media Optimization, types, and usefulness. In this era of internet search and e-marketing, Google is the most powerful and dominant search engine which is popularly used by every single user. 

Social Media Optimization

Though SEO keeps an essential role in optimizing the websites and making their ranks higher, the necessity gave birth to another useful aspect, Social Media Optimization. Nowadays, social media has become an important site which is giving breakthrough to online business and e-marketing. Its ability to generate traffic and cascade information across the numbers keeps great value for online businesses and marketers.

Social Media Optimization

It is the process of optimizing all social activities with the purpose of grabbing the attention of unique visitors to any website content. It is one of the various online website optimization techniques for applying. It is defined as the process of organizing your company's social media assets and activities so as to achieve a prominent position in the web and visits of the targeted audience, thereby boosting sales.


There are basically two types of Social Media Optimization which are described below:
  1. In the first approach, social media features are added to the content itself, including RSS feeds, social news and sharing buttons, user rating, and polling tools, and incorporating third-party community functionalities like images and videos.
  2. In the second type, promotional activities in social media are promoted which include blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.
Social media optimization is somewhat related to search engine marketing but differs in several means. It focuses on driving traffic from sources and optimizes the social activities of a business organization. Though both SMO and search engine marketing differ from each other, a successful SMO always helps to improve the ranking of the website being beneficial for SEO operations.

Social Media Optimization is treated as an integral discussion area of an Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy and proves to be highly useful for every organization and individuals who want to keep a prominent presence on the web. 

This is not limited to marketing and brand building but its scope can be experienced in the knowledge management strategy of several business enterprises. In addition, this can also be implemented to establish a healthy relationship between marketers and customers.

Social Media Optimization has been designed for companies that are intended to outsource both their SEO and social media marketing to the same firm. It makes well utilization of social networking in social bookmarking, video, and photo sharing websites.

Next read about anchor text in SEO.

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