Hidden text and keyword stuffing

Here, I have discussed a little bit today about hidden text and keyword stuffing. What you will do if you have got messages or in the future on these?

Hidden text and keyword stuffing


So, what does it mean if you get a message like this in Google s free Webmaster Tools? 

Hidden text and keyword stuffing


The Webmaster console basically says,  "In our opinion, your site has hidden text or keyword stuffing." Now, this is a relatively straightforward thing luckily. 

But let's walk through it just so people have the context. So how would you describe hidden text? 

Hidden text

Hidden text is the text that is visible to computers or search engines but not necessarily visible to users.

So, it could be white-colored text on a white colored background and sometimes we see sites that are using CSS to mark the visibility of the text to hidden or to even move it completely off the page.

 Absolutely. And just to be clear. Like, there are some frameworks that will have JavaScript where the text becomes visible after you mouseover. And stuff like that, as long as you re doing a normal sort of idiom, that is typically OK. No problem with that.

But what we are talking about is, you will have a paragraph at the bottom of the page that s full of keywords. Or something like that. 

Things that you want to rank for, but unless the users see the content on the page, they don't know whether they can stay on the page. Whether it is really the content that they re looking for.OK, so the hidden text is one. 

The other one is keyword stuffing.
 

Keyword stuffing

Keyword stuffing is almost like a grab bag term for describing a lot of different things. You can be continuously using a lot of the same words over and over again which is very unlikely for the readers.  

For example Payday loans, payday loans, payday loans. You can use different words, you know. So, for example, you are talking about free credit cards. Credit cards. Weight loss pill. You know. All sorts of stuff can even be almost gibberishlike. 

So, if you re using a program to autogenerate stuff. And you are making things that are like, don't make any sense whatsoever. Maybe you have got a spinning program and it spins really badly. 

Maybe you have got a Markov model program. You paid 99 dollars to somebody, and you know, it is just throwing all sorts of keywords out there.

But if a regular person reading it would say,  This doesn't really make sense. It doesn't hold together.  Then that is likely to be something that we would consider keyword stuffing.OK. So, you have got this message. 

You know what hidden text is. You know what keyword stuffing is. So how do you correct it? 

Yes, it is pretty simple. Just find the hidden text or the keyword stuffing on your contents and then remove it. And there s a lot, you know, you can control. You can view the source. 

Most of the time if you get this message either you or your Webmaster or your SEO agency will know actually. yes, Ok. We tried to embed these words here.  Or We autogenerated a bunch of these words on this page.  

And so if you get this message you should know what was going on. So fix it by removing it. And then the second aspect is to document it. 

So, we need to know not only that the issues been corrected. But hopefully that there is a good-faith effort that it will not happen again in the future. In any context, how did it happen? How do you know that it will not happen next time? 

Was it a CMS project that, content management system, that went crazy? Or was it someone that thought he was trying to help but, of course, was not actually helping? 

Any of that sort of stuff to help us understand how the text got there, and what you are doing so that the text won't be there in the future really helps us to make that reconsideration request.

Anything we have forgotten? No. I think we are good. OK. It s a relatively straightforward thing. I know its stressful to get these messages but we are trying to figure out what s the best user experience. 

And if a user lands on the page and they don t see the words that they were searching for, that is really a bad user experience. And likewise, if they land on a page, and they figure out  Oh, this was just nonsense text. 

Then they get angry. They complain. They are unhappy. And so it's in everybody s best interests if your pages are returned and users come to your page because it really does have the content that you promised. That you offered to people. 

So, if you have got this message or in the future, just remove the keyword stuffing. Remove the hidden text. Do a reconsideration request and hopefully, you should be in pretty good shape.

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