What is Affiliate Marketing?

Affiliate Marketing

Affiliate marketing is basically the monetization of the word of mouth marketing. It is a person or marketer getting a commission in exchange for referring a product or service to another customer. For example Amazon Affiliate programs.

Affiliate Marketing


Affiliate marketing has changed very much over the past decade as the internet user has increased and the number of channels has evolved, everything from social to email, etc. 

It has been seen people, very nervous beginners kind of give it a go and start sending emails out and to today where people are building entire audiences around specific industries and they are becoming experts around those particular niche markets. 

So, it has been seen that influencers evolve that are recommending products and services that are not their own but they are other companies but people go to them to get that information. 

Benefits of Affiliate Marketing

Affiliate marketing is one of the most efficient forms of advertising because you are only paying out and only giving that affiliate marketer commission when a sale has already been made. 

From the affiliate's perspective, it is fantastic for them because they may not be capable of building a product or offering a service but what they are good at is building audiences and selling other people's products.

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