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Why website speed is so important?

Know why website speed is so important?   the things that should absolutely avoid if you wanna speed up and about few tools for testing spe...

Know why website speed is so important? the things that should absolutely avoid if you wanna speed up and about few tools for testing speed from here.

Why website speed is so important?

If you have any kind of online presence, and you are trying to think from your visitor's perspective, you got to admit: nobody wants to wait for more than 2-3 seconds for a website to load, right? So, be it an online store or a personal blog, great website speed is always a must. But how? 

Why is website speed so important?

Nobody wants to wait forever for anything right and your visitors, your potential clients, are no exception. Stats show that 40% of visitors drop websites if they take more than 3 seconds to load. You can see how this increases your bounce rate and decreases your conversion rates, right? 

So, you do wanna make sure your website is pleasant to explore and a great part of it making your website as fast as possible. 

Another major reason why website speed is so crucial is that it is an important factor of Google algorithms and it significantly affects your search engine rankings. 

That’s right, if you wanna make your website rank high on Google, you have to make sure that it provides great user experience and high speed on both your mobile and desktop versions of your website. 

The things that should absolutely avoid

Now let’s talk about the things that you should absolutely avoid if you wanna speed up your website. 

Number one is a big number of heavy images on your page. Since texts don't weigh much, images and intricate designs are those things that can slow down your website. But, of course, instead of sacrificing aesthetics, you can just try to make those images lighter, but more on that later. 

The second thing is not using caching services. Now caching is when a repeated request for the same content gets served from the “cached”/stored memory, speeding up the loading process. 

Number three is messy bulky code or JavaScript plugin issues. If your code is not minified, your CSS is not optimized, and you are using a bunch of WP plugins that are not compatible or outdated or just simply badly written, your website will slow down for sure! 

Number four is unnecessary redirects. If your visitor has to go from one URL address to another one and another one, it will take a while until they get to the desired page which will undermine their overall experience. 

And last but not least, a very common way of getting a slow website is going with a bad hosting provider that doesn’t have enough data centers or sharing a server with a bunch of other sites. If you do that don’t be surprised if your website doesn’t perform well. 

Ok, now let’s move on to listing a few tools and resources for testing your website speed because you need to know what you are dealing with before you start working on it. 

A few tools and resources for testing your website speed

The most popular tool is the GTmetrix. This is a completely free service for analyzing your website’s speed and performance and getting tips on how to improve them. You will get a separate score for each page․ 

And you should be looking for here is an A grade, which is anything above 90 – and below you will see some practical recommendations, such as “Optimize images.” or “remove unused CSS” Other notable tools similar to GTmetrix are Pingdom, Google pagespeed Insights, and 10Web speed optimization service. 

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